Privacy Policy

Last updated: March 20, 2026 | Effective: March 20, 2026

Venatri ("we," "us," or "our") is a product of Smart Technology Investments LLC. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit venatri.smarttechinvest.com (the "Site") or use our business viability modeling services. Please read this carefully. If you do not agree with its terms, please do not access the Site.

1. Information We Collect

Information you provide directly:

  • Email address (if you create an account)
  • Business profile data you enter for viability analysis (industry, state, capital, revenue projections, employee count, cost estimates)
  • Payment information (processed by Stripe; we do not store card numbers)
  • Communications you send us

Information collected automatically:

  • IP address and approximate geolocation (country/region level)
  • Browser type, operating system, device type
  • Pages visited, time on page, referring URL

2. How We Use Your Information

  • To run viability analysis calculations based on your business profile
  • To generate and deliver viability reports
  • To process payments and manage your account and credit balance
  • To send transactional emails (receipts, reports, account notices)
  • To send product updates and marketing communications (with your consent; you may opt out at any time)
  • To analyze usage patterns and improve the product
  • To detect and prevent fraud or abuse
  • To comply with legal obligations

3. Business Data Handling

The business profile data you provide (industry, capital, revenue projections, cost structure) is used solely for computing viability analysis results. We do not sell business data to third parties. Business profile data entered without an account is processed in your browser and is not stored on our servers. Business profile data associated with an account is stored encrypted and can be deleted at any time by deleting your account.

4. Data Sources We Use

Our simulation models are built on federal and publicly available datasets including BLS Business Employment Dynamics, Census Business Dynamics Statistics, IRS Statistics of Income, and SBA loan performance data. We do not collect personal data about individual business owners from these sources. All simulation is performed against aggregate statistical distributions.

5. Cookies and Tracking Technologies

We use essential cookies necessary for the Site to function (session management, CSRF protection). With your consent, we also use analytics cookies to understand how visitors use the Site. You may reject non-essential cookies via our cookie banner.

6. Third-Party Services

  • Cloudflare -- CDN, DDoS protection, Workers API hosting, and D1 database
  • Stripe -- Payment processing (PCI-DSS compliant)
  • Vercel -- Hosts and delivers our web application

These services have their own privacy policies. We have data processing agreements in place where required.

7. Data Retention

  • Account data: retained for the life of your account plus 2 years
  • Viability reports: retained for the life of your account
  • Payment records: retained as required by law (typically 7 years)
  • Marketing consent records: retained until opt-out or account deletion
  • Anonymous business profile data (no account): not stored beyond the browser session

8. Your Rights

Depending on your location, you may have the right to:

  • Access the personal data we hold about you
  • Correct inaccurate data
  • Request deletion of your data ("right to be forgotten")
  • Object to processing or withdraw consent
  • Data portability
  • Lodge a complaint with a supervisory authority (EU/UK users)

To exercise any of these rights, email us at privacy@smarttechinvest.com. We will respond within 30 days.

9. California Privacy Rights (CCPA / CPRA)

California residents have specific rights under the California Consumer Privacy Act. We do not sell or share personal information with third parties for their direct marketing purposes. To submit a CCPA request, email privacy@smarttechinvest.com with "CCPA Request" in the subject line.

10. Data Security

We implement industry-standard technical and organizational measures to protect your data, including TLS encryption in transit, encrypted storage at rest, access controls, and regular security reviews. No system is perfectly secure; we will notify you of any breach as required by applicable law.

11. Children's Privacy

The Site is not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us personal information, contact us and we will promptly delete it.

12. International Transfers

Our services are operated from the United States. If you access the Site from outside the U.S., your information may be transferred to and processed in the U.S. We rely on Standard Contractual Clauses for transfers from the EEA/UK.

13. Changes to This Policy

We may update this policy periodically. We will post the revised policy with an updated "Last updated" date. For material changes, we will provide additional notice (e.g., email or prominent Site notice). Continued use after changes constitutes acceptance.

14. Contact Us

Smart Technology Investments LLC
Email: privacy@smarttechinvest.com
Website: venatri.smarttechinvest.com

See also our Terms of Service.